Our Legitimate Interest

There are situations where Art Again needs to process the Personal Data we have about you for other reasons than those directly related to the contract you have with us. We consider we have a good reason to do so, legally called a legitimate interest, in any case in all the situations listed below. There could also be others. If you disagree, feel free to contact us, so we can see if we need to revisit our approach for your specific situation. For email communications, you can write to us at admin@artagain.co to opt-out. Please use the subject heading: “Request to opt-out of email communications”.

• We want to help you use our online marketplace, so we may send you email messages. We may also send you a text message on your mobile phone number, to verify the number is real.

• We want to make sure you can find the perfect artwork, so we will send you email messages as part of our marketing communications, for example a newsletter or surveys, as long as you are an active user of the Art Again platform.

• We want to make sure you do not miss out on new artwork listings, special curations and events hosted by Art Again, so we send you email messages, for example to alert you about any price drops.

• Our sales team wants to make sure you have the best experience when you start selling. They may send you email messages or call you, for example to provide assistance with onboarding, to invite you to participate in specific themed curations or partnerships, or to support you as you sell art on Art Again.

• Our data team helps us to understand how you use our online marketplace, including purchases and artworks sold by our users, as well as what pages and categories you visit. This allows us to make improvements to our online marketplace and give you the best possible user experience. We also use data for market analysis and to improve our sales process.

• We want to make sure you get the best possible customer service. To do so, we need to train our teams. Our customer experience team may therefore listen to recent interactions with users, or colleagues may listen in live to calls to provide immediate feedback. 

• To make sure Art Again is a secure, trusted platform for both buyers and sellers, by spotting and combating fraud, money laundering, and other non-compliant use of our online marketplace. For example, we use Personal Data to look into users who don’t comply with our Terms of Use to block these users from using our online marketplace. We also process your Personal Data for system integrity purposes (for example, to prevent hacking or credential stuffing attacks), to register, mediate, and resolve possible disputes or irregularities or to enforce our Terms of Use and other policies. If a contract has been entered into between you and another user (the “Contract of Sale”) and there is an issue or dispute, we might provide certain information to help you resolve the issue directly with that user. 

• We want to make sure our website is reliable for you to use. Therefore, we review, scan, or analyse all activity on our website as well as your messages with other users, for fraud prevention, risk assessment, investigation, or support purposes.

• Finally, all Personal Data can be used to implement and operate company policies and procedures, to respond to any claims against us and to protect the rights, property, or personal safety of Art Again, our users, or the public. We can also use these data to make corporate transactions, such as any merger, sale, reorganisation, acquisition, bankruptcy or similar event and for other legitimate business purposes permitted by applicable law.

From time to time, we may initiate new data processing activities that rely upon legitimate interest. These will be included in this Data Protection & Privacy Notice when it is next updated.